Protan holds on to its long term strategy; and growing step by step in a stable manner. The measures we have to put in place in the short term are meant to secure the fulfilment of our goals both for the upcoming years and in the long term.
Value development
Healthy, sustainable and profitable value growth. We want increased market shares, and thus greater dominance within the sectors and geographic areas we want to focus on. The growth must also be healthy, in that we must continue to protect the human values and relationships (internally and externally), the external environment, and to prioritise HSE.
Innovation
Develop and market products and solutions in response to current and future market needs, to create distance from competition and secure profitability and jobs also in the long term. We stand out to an even greater extent from our competitors, with good, efficient solutions. This is particularly important in a time of increased globalisation, rapid technological development and increased competition. We know that a constant stream of new products, methods and solutions will help our customers to become more innovative and productive (win-win).
Productivity
Continuous focus on optlimization of costs and capital investment, and strive for more efficient methods and solutions. Productivity must be further enhanced to ensure we have competitive production costs for our products, solutions and services and to protect jobs. To ensure profitability and return on capital investment in the group. Whilst we continue to focus on the human aspect internally and externally.